Why More Companies Are Investing in Language Training for Their Employees
In today’s fast-paced global business world, companies are always looking for ways to stay competitive, grow internationally, and build stronger teams. One powerful strategy gaining popularity is language training for employees.
According to the Economist Intelligence Unit, 90% of global executives believe that good cross-cultural communication is critical for business success. Language skills don’t just help people understand words; they help teams collaborate, communicate clearly, and manage international work more effectively.
At Berlitz, we specialize in helping professionals build language and cultural skills that drive real results. Here’s why more companies are making language training a priority:
1. Improved Collaboration Across Teams and Regions
Language gaps often lead to miscommunication between departments, especially when coordinating projects across different countries. Training your team in a shared business language, such as English, streamlines communication and strengthens internal workflows.
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Example: A logistics team in Thailand working with a supplier in Vietnam uses English to align timelines, avoid delays, and ensure clarity in daily operations.
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Berlitz Training Tip: Provide department-specific courses like “Business English for Operations” or “Email Writing for Internal Communication” to boost precision and efficiency.
2. Stronger Global Business Relationships
When employees can speak the language or understand the culture of their clients and partners, it builds trust and rapport. This leads to better negotiation outcomes and long-term partnerships.
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Example: A Thai firm working with Japanese clients equips their client service team with basic Japanese phrases and cultural dos and don’ts, helping to establish credibility and respect.
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Berlitz Training Tip: Pair language lessons with cultural modules to cover etiquette, communication styles, and expectations in international business settings.
3. Better Customer Support and Satisfaction
Multilingual employees can assist international customers faster and more effectively. Being able to switch between languages in real time leads to smoother interactions and a more inclusive brand experience.
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Scenario: A customer support agent in Bangkok handles inquiries in English and Chinese, resolving issues in the customer’s preferred language and increasing satisfaction scores.
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Berlitz Training Tip: Offer role-play training in real support scenarios like phone calls, chats, and emails to boost language fluency in service environments.
4. Greater Confidence and Employee Retention
Language training isn’t just a professional tool; it’s a personal achievement. As employees build communication skills, they gain confidence, contribute more to meetings, and take on leadership roles.
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Real Story: A staff member who once hesitated to speak English now leads regional sales calls, boosting their visibility and motivation.
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Insight: Companies that invest in their employees’ development often enjoy higher retention rates, as team members feel supported, valued, and empowered to grow.
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Berlitz Training Tip: Offer personalized coaching or small group classes and celebrate milestones like giving a first presentation or writing a full report in English.
5. A Competitive Edge in Global Markets
Teams that are equipped with strong language skills can break into new markets, close deals faster, and provide localized service—key factors for success in international expansion.
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Example: A Thai startup entering the ASEAN region trains its sales staff in English and Vietnamese, enabling faster onboarding of local clients and regional sales growth.
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Berlitz Training Tip: Choose courses that focus on your industry’s terminology, whether it’s hospitality, logistics, finance, or tech, to prepare your team for real-world conversations.
Berlitz Thailand: Your Partner in Language and Cultural Training
At Berlitz, we understand that every company is unique. That’s why we design customized training programs based on your team’s roles, goals, and industry. Whether you need 1:1 executive coaching, group lessons, or a company-wide rollout, we deliver flexible solutions that get results.
✔️ Native-speaking instructors with professional expertise
✔️ Customized programs aligned with your business goals
✔️ Flexible learning modes: online, onsite, or hybrid
✔️ Progress tracking and measurable learning outcomes
✔️ Cultural training to complement language skills
When your team speaks with confidence and cultural understanding, your company is ready to lead, locally and globally. Let Berlitz help you unlock that potential.
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Contact us to discuss your training needs.
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Start building stronger communication, better performance, and bigger opportunities today.
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Explore Berlitz Corporate Services here
