Essential Marketing Vocabulary in English: Key Terms Every Marketer Should Know

In today’s fast-paced global business world, marketing professionals need to communicate effectively in English. Whether you're working in digital marketing, social media, or advertising, understanding key marketing vocabulary is essential for success.

At Berlitz Thailand, we help professionals build confidence in business English, including industry-specific vocabulary. In this guide, you'll learn essential marketing terms with example sentences to help you use them correctly in real-life situations.

1. Basic Marketing Terms

1.1 Brand

A brand is the identity of a company, including its name, logo, and reputation.

Example: "Apple is a well-known brand that focuses on innovation and premium quality."

1.2 Target Audience

Your target audience is the specific group of people your marketing efforts are aimed at.

Example: "Our target audience for this campaign includes young professionals aged 25-35."

1.3 Value Proposition

A value proposition is a clear statement that explains why a customer should choose a product or service.

Example: "Our value proposition is that we offer flexible English courses designed for busy professionals."

1.4 Customer Persona

A customer persona is a fictional representation of an ideal customer based on real data and research.

Example: "We created a customer persona to better understand the needs of our target audience."

1.5 USP (Unique Selling Proposition)

A USP is what makes your product or service different from the competition.

Example: "Our USP is that we provide personalized English coaching for professionals in Thailand."

1.6 Market Research

Market research involves gathering data to understand customer needs and trends.

Example: "Before launching a new product, companies conduct market research to analyze customer preferences."

1.7 Brand Awareness

Brand awareness measures how familiar people are with a brand.

Example: "Social media campaigns can help increase brand awareness among potential customers."

🔹 Berlitz Thailand Tip: Want to improve your English for marketing? Our customized English courses help professionals use marketing terms fluently in meetings and presentations.

2. Digital Marketing Vocabulary

2.1 SEO (Search Engine Optimization)

SEO refers to techniques used to improve a website’s ranking on search engines like Google.

Example: "We optimized our blog for SEO to attract more organic traffic."

2.2 PPC (Pay-Per-Click)

PPC is a digital advertising model where advertisers pay for each click on their ad.

Example: "Google Ads uses a PPC model to help businesses reach more customers."

2.3 CTR (Click-Through Rate)

CTR measures the percentage of people who click on a link or ad after seeing it.

Example: "A higher CTR means that more people are interested in your content."

2.4 Conversion Rate

The conversion rate is the percentage of visitors who take a desired action, like making a purchase.

Example: "Our website’s conversion rate improved after we redesigned the landing page."

2.5 Landing Page

A landing page is a standalone web page designed for marketing campaigns.

Example: "We created a landing page for our English courses to increase sign-ups."

2.6 Traffic & Traffic Volume

Traffic refers to the number of visitors to a website, and traffic volume measures how much traffic a website receives.

Example: "Our website traffic doubled after launching a social media campaign."
Example: "The blog post generated a high traffic volume last month."

2.7 Bounce Rate

Bounce rate is the percentage of visitors who leave a website without interacting.

Example: "A high bounce rate may indicate that your website needs better content or design."

2.8 Email Blast

An email blast is a mass email sent to a large audience at once for marketing purposes.

Example: "We sent an email blast to our subscribers announcing the new English course launch."

3. Social Media & Advertising Terms

3.1 Impression

An impression is when an ad or post is displayed on a user’s screen.

Example: "Our ad received over 50,000 impressions in the first week."

3.2 View

A view is counted when a video or post is watched.

Example: "The promotional video got over 100,000 views on YouTube."

3.3 Engagement

Engagement refers to interactions such as likes, shares, and comments on a post.

Example: "The campaign had high engagement, with thousands of comments and shares."

3.4 Hashtag

A hashtag is a keyword or phrase preceded by a # symbol used to categorize content.

Example: "We used the #LearnEnglish hashtag to reach more learners on Instagram."

3.5 Influencer Marketing

Influencer marketing is when brands collaborate with influencers to promote products.

Example: "We partnered with a travel blogger for an influencer marketing campaign."

3.6 KOL (Key Opinion Leader)

A KOL is an industry expert or influential person who has authority in a specific field.

Example: "The brand worked with a KOL in the fashion industry to increase credibility and sales."

4. Lead Generation & Customer Journey

4.1 Lead Generation

Lead generation is the process of attracting and converting potential customers into leads.

Example: "Our latest webinar helped us improve lead generation by 30%."

4.2 Customer Journey

The customer journey refers to the complete experience a customer goes through when interacting with a brand.

Example: "Understanding the customer journey helps businesses create more effective marketing strategies."

4.3 Customer Satisfaction

Customer satisfaction measures how happy customers are with a product or service.

Example: "Our company focuses on improving customer satisfaction through excellent service."

5. E-commerce & Analytics Terms

5.1 Payment Gateway

A payment gateway is a system that processes online transactions securely.

Example: "We integrated a payment gateway to offer seamless online course payments."

5.2 Clean Data

Clean data refers to accurate, well-organized information that improves marketing efficiency.

Example: "Using clean data ensures our email marketing campaigns reach the right audience."

Learn Business English with Berlitz Thailand

Understanding marketing vocabulary in English is essential for career growth, especially in international business. Whether you're running digital campaigns, creating content, or analyzing data, using the right terminology can make your communication more effective.

At Berlitz Thailand, we offer business English courses designed for professionals in marketing, advertising, and digital media. Our courses help you:

• Use marketing vocabulary naturally in conversations.

• Write clear reports, emails, and presentations for business.

• Confidently engage in English discussions with global teams.

📌 Ready to boost your marketing English skills? Contact Berlitz Thailand today and start learning with expert instructors!